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Management Team

Barry Aaron
Senior Vice President – National Sales

Barry Aaron began his employment with Strategic Business Solutions, Inc. (now owned by WorkLife Financial Inc.) in May 2005 as Sales Manager to facilitate the growth of their PEO division in Georgia. In February 2007, Mr. Aaron was promoted to General Manager of the Georgia operation, and, in January 2008 he was named Senior Vice President of National Sales; in this role, he is responsible for developing and executing an integrated sales plan which will help the company grow in terms of total revenue and profit. Mr. Aaron identifies and conceptualizes new business opportunities as related to existing clients in addition to innovative product initiatives. His primary responsibility is to ensure the overall management of the business development strategy to effectively propel corporate expansion and growth.

Mr. Aaron has 28 years of sales and sales management experience and has been in the HR Administration industry for 9 years. Prior to joining WorkLife Financial, he was Regional Sales Director of a national PEO organization. He also assisted in the initial start up phase of a PEO operation in Georgia for a company that is headquartered in the Midwest. Before working in the HR Administration industry, he held numerous Sales and Sales Management positions for the largest privately owned textile company. Mr. Aaron was inducted into their Master Club in 1993 for exceeding sales goals consistently over a 5 year period. He began his sales career working for one of the pioneer companies within the floor covering industry; during that time, he held various sales and sales management positions in three different regions of the United States, including Field Sales Director of National Accounts at the corporate office. Mr. Aaron was responsible for developing national marketing and sales programs for Sears, Sherwin Williams Paints, Lowes, and Abbey Carpet. He was honored as their “Account Rep of the Year” in 1983 for revitalizing their distribution network in Central Florida. He received his Bachelor of Arts degree in Business Administration and Marketing from Temple University.